WiseTech Global, the logistics software powerhouse, has built an unparalleled "data moat" through its flagship product, CargoWise. With access to over 55% of global manufactured trade flows, WiseTech has amassed a vast trove of data that gives it unique visibility into global trade. This article explores how WiseTech can leverage its dataset not only to enhance customer efficiency but also to unlock new business models — from providing real-time trade analytics to monetizing insights for hedge funds and financial institutions.